Shop guy Ruby's an aspiring artist who's been shaping a lot of our Gold Label longboards and the person responsible behind the Marlboro Man and pin-up girl artwork showing up on some of our logs. He's trying to get up to San Francisco Art Institute next fall, check out his newly launched portfolio/website!
28 December 2011
We'd like to pay respects to George Greenough, the godfather of modern surfing and a surfing revolutionary in the 1960's. With the long, peeling right-handed point break at Rincon, Greenough had the perfect playground to experiment with his kneeboard, named Velo, carving tighter turns and covering more face on the wave than anyone else at the time. His radical surfing style, combined with his intuitive design of the flex fin (based off of the fins on a blue fin tuna) pushed the limits of surfing in the late 60's and helped bring about the Shortboard Revolution. Greenough was also a pioneer in surf cinema and photography, mounting his 35mm camera to the front of his board and shooting perspective footage of surfing, capturing the first in-the-barrel footage - 40 years before GoPro was even a brain child.
George bottom turning on his kneeboard, "Velo"
27 December 2011
Alright boys and girls listen up, it's sale time and it's not gonna last forever. We've recently priced a buncha boards on sale, like this sick 9'0" Classic with a killer pinline finish ($750 down from $870!) and this 9'6" Rad Noserider with a resin panel right up in the nose ($895 down from $955). But then again, it was just Christmas, not everyone needs a new board right? Well let us entice you a tad further; all Matuse full suits are 25% off. That's right folks, thats over $100 of any Matuse full suit. Get 'em while their hot cause they won't be here for long.
We've also got $10 tees and $20 knit shirts (button downs) and $20 jeans IN-STORE!
D-Mar wears the Philo 1mm Jacket
Geoff Brack wears the Hoplite 4/3/2mm
25 December 2011
21 December 2011
20 December 2011
These things have been flying out of the shop and they're insanely fun. Hailing from Australia, Penny Skateboards, the original plastic skateboard, are 23" by 6" and come standard with 4" trucks and Penny's 87A super soft wheels. We've only got these two left, so come and nab yours before they're gone. You can rip these things too, here's our friend and local skater Ian Sadler proving that with his video part in the Penny Best Film Cash Grab video contest. Go to http://skateboard.tv/video/10874 and vote for him!
We've got a gem of a small wave board here and it's for sale. 5'10" x 20" x 2 1/2" with a 7" slide box. Thicker foil, round tail, this thing is insanely fun in small surf. We'd suggest throwing an 8" Greenough 4A in this puppy. $350 in store or online.
17 December 2011
14 December 2011
13 December 2011
We take care of you bodysurfing fanatics. We've got more ES Handplanes by local torpedo man Eric Simonson. New 40 oz., Almond Eye, and Swallow, cruise in and check them out. Can't cruise into the shop? No worries, here's the shop page for all the bodysurfing equipment you need.
12 December 2011
We cruised up to the RVCA HQ to check out Jack Coleman's new surf flick Polyester featuring Alex Knost. Needless to say Jack did an incredible job and Al killed it in usual fashion. Props to you guys for another killer showing. If you've never heard of Jack Coleman, he's a killer photographer from Costa Mesa who's been moving up and up, odds are you seen one of his countless photo shoots for BLISSS, Gantez Warrior, or the Growlers. Here's the Polyester trailer in case you missed it.
09 December 2011
Welcome to the Team Matt Suckel! Matt's a local revolutionist in the post modern longboard movement and kills it to say the least. Whether its stayin' perched down the line at Boneyards or layin' up a hang heels iron cross at Church, look out for Matt as he flies past you.
We just got in another beauty, a 10'0" Classic model shaped by Steve Boehne himself. 50/50 rails, T-banded stringer; 1/4" cedar sandwiched between two 3/4" balsa stringers, volan glass with a fin patch, this board is truly a classic, and only available at Infinity.
07 December 2011
We just got our new run of Captain Fins in and we're diggin 'em. These guys always put out the coolest shit on fins and with riders like JJ Wessels, the Brothers Marshall, and Scotty Stopnik designing the templates, you know they're good. We're especially lovin' the new Brothers Marshall patriotic pivot fin, with the "One God, One Country, One Fin" mantra on one side, and with "THESE COLORS DON'T RUN ON 9/11" on the other. God Bless America. Enjoy.
Welcome to the Infintree Makala Smith. Makala shreds, she cruised into the shop and borrowed Stevie Danger's pink Stylemaster to give it a try. Turns out she won both of her next contests on it. So we worked out a new Stylemaster with her and welcome another shredder into the Infintree.